Category: Start-ups

Looking at your Target Market through a Different lens

July 26, 2010

I recently attended Communitech's Tech Leadership Conference 2010 to hear Clayton Christensen, author of Innovator's Dilemma speak and have been applying his principle to a client's business. Christensen argues that new technologies will disrupt and defeat existing companies when they enter the market and fulfill demand by either serving a market that is currently over-served by ...