Labeling a service business

March 10, 2012

My last blog was a cautionary tale warning senior people not to become their own worst enemy when looking for their next job. Many describe themselves by the emphasizing the breadth of their experience and their flexible qualifications across many roles, company types and industries in order not to miss out on an opportunity. My ...

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March 6, 2012

Why do so many companies make it so hard for their customers to buy? They try to be all things to all people and end up confusing the hell out of everyone as to what they are, what they do, why they are good at it and what is their value. Sound familiar? I have ...

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