Blog | September 2013

The Challenger Sale

September 29, 2013

I usually don’t do book reports as part my blog. That said, if you are selling complex, enterprise-class solutions in a B2B environment, you need to check out “The Challenger Sale: Taking Control of the Customer Conversation” . Developed based on research CEB , the Challenger Sale model seeks to quantifiably defines the success factors of the best sales reps and create a methodology to clone this success.

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