Blog | March 2012

Labeling a service business

March 10, 2012

My last blog was a cautionary tale warning senior people not to become their own worst enemy when looking for their next job. Many describe themselves by the emphasizing the breadth of their experience and their flexible qualifications across many roles, company types and industries in order not to miss out on an opportunity. My advice was to get very specific about who they are, what they are good at, what they are passionate about and where they add differentiated value and do so, by creating a "label" for themselves.

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March 6, 2012

Why do so many companies make it so hard for their customers to buy? They try to be all things to all people and end up confusing the hell out of everyone as to what they are, what they do, why they are good at it and what is their value. Sound familiar? I have done this rant before (Why is selling my Product or Service so hard?), but I am finding that the same rant applies to people looking for their next job.

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